The Global Guide to Pharma Marketing Codes

The second edition of the Global Guide to Pharma Marketing Codes
includes updated PhRMA and EMEA codes, expanded country coverage and
features a foreword by Louis Morris Ph.D., Former Acting Director,
Division of Drug Marketing, Advertising and Communication at the FDA.
The Guide provides an overview of basic healthcare promotional
in an easy to follow frequently asked questions format.
This truly unique guide was produced with the insight and expertise of the largest independent public relations group dedicated exclusively to health and medical communications worldwide.
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GLOBALHealthPR is represented in Spain by Berbés, a health-only communications firm.
Berbés prides itself on providing accurate and reliable health information enabling the public to make informed decisions while simultaneously ensuring that its innovative and successful client strategies will also provide benefits to the public’s health. Berbés’s commitment to excellence is its defining character and the reason why its clients value the agency so highly. In 2006, Berbés was awarded the I Prize PR Noticias for its performance as the best public relations agency in the Healthcare sector. The prize, organised by Spain’s leading public relations e-magazine, is especially valuable to Berbés as it was awarded by the magazine’s readers.
On the web: www.berbes.com
Ownership: Click here to learn more about Berbés Asociados
Ownership of Berbés Asociados
Mary Sol Berbés Gutiez, Managing Director and Founder of Berbés, is a fully qualified health journalist with a wealth of communications and lobbying experience, including heading up a specialist health division of IBC (International Business Consultants) and running public relations for IAMER (International Mental Deficiency Research and Advice Institute). She is a founding partner of ANIS (National Health Informers Association) and a member of the Management Committee for Communications of various different pharmaceutical companies.
Juan Luis Recio Díaz, Executive Director, has been with Berbés since its inception. He has a wide-range of policy experience including several years as Head of Protocol of the Presidency of the Xunta of Galicia. He also has a varied journalistic and writing background, encompassing roles as author, editor and publisher and has published several of his own works. He is a keen supporter of new technology and runs his own blog about lifestyles and gastronomy at www.periodistadigital.com.
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