The Global Guide to Pharma Marketing Codes

The second edition of the Global Guide to Pharma Marketing Codes
includes updated PhRMA and EMEA codes, expanded country coverage and
features a foreword by Louis Morris Ph.D., Former Acting Director,
Division of Drug Marketing, Advertising and Communication at the FDA.
The Guide provides an overview of basic healthcare promotional
in an easy to follow frequently asked questions format.
This truly unique guide was produced with the insight and expertise of the largest independent public relations group dedicated exclusively to health and medical communications worldwide.
Home » Global Network » fischerAppelt
fischerAppelt, founded in 1986, is the leading group of agencies for integrated communications in Germany.
fischerAppelt discovers and develops values and success factors of companies and brands—the core and basis of successful and creative communication. For that purpose fischerAppelt developed the model: Consulting, Creating, Campaigning; three keywords that give an exact description of the complex process of communication; and a model by which the company conveys messages in the healthcare context clearly and expertly.
On the web: www.fischerappelt.de/en/home.html
Ownership: Click here to learn more about fischerAppelt
Ownership of fischerAppelt
Bernhard Fischer-Appelt, Managing Director, co-founded fischerAppelt after a successful career in change management. With a creative and strategic mind and strong preferences for consulting, corporate design and visual brand management, Bernhard Fischer-Appelt fostered the success of fischerAppelt in the field of Health Campaigning. He has also been a member of the executive board of the German Association of Public Relations (GPRA) and was awarded as entrepreneur of the year in 1997. Furthermore, fischerAppelt was voted best public relations agency of the year in 2004.
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Sabine Seifert, Unit Leader Healthcare, has seven years experience in public relations and media management with a strong focus on healthcare consulting. She has significant knowledge in the field of launch and re-launch conceptions as well as corporate communications. In addition, Sabine has been responsible for the implementation, management and controlling of public relations and integrated communications campaigns involving a diverse range of pharmaceutical companies and professional institutions.
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