The Global Guide to Pharma Marketing Codes

The Global Guide to Pharma Marketing Codes

The second edition of the Global Guide to Pharma Marketing Codes includes updated PhRMA and EMEA codes, expanded country coverage and features a foreword by Louis Morris Ph.D., Former Acting Director, Division of Drug Marketing, Advertising and Communication at the FDA. The Guide provides an overview of basic healthcare promotional in an easy to follow frequently asked questions format.

This truly unique guide was produced with the insight and expertise of the largest independent public relations group dedicated exclusively to health and medical communications worldwide.

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fischerAppelt, founded in 1986, is the leading group of agencies for integrated communications in Germany.

fischerAppelt discovers and develops values and success factors of companies and brands—the core and basis of successful and creative communication. For that purpose fischerAppelt developed the model: Consulting, Creating, Campaigning; three keywords that give an exact description of the complex process of communication; and a model by which the company conveys messages in the healthcare context clearly and expertly.

On the web: www.fischerappelt.de/en/home.html

Ownership: Click here to learn more about fischerAppelt