Japan remains the world's second largest healthcare market, after the US. Our Asia Pacific operation is led by LBS Co. in Tokyo.
GLOBALHealthPR is represented in Japan by LBS, a unique communication services provider established in 1993 as an IBM spin-off company by ex-IBM employees with expertise in external relations.
LBS’s mission is ‘to bring the world to Japan, and Japan to the world’; with a strategy of helping foreign-affiliated companies enter Japan and succeed in this market and also help Japanese companies in their public relations activities abroad.
The agency runs the Forum of Global Corporations, a unique vehicle for foreign-affiliated
companies to communicate with stakeholders and to enhance mutual understanding between themselves and Japanese society and businesses. Nowhere is co-operative working between people, industry and government more important than in healthcare — a key focus for LBS.
Working together for a brighter future was the core rationale behind the establishment of the national forum ‘Cancer Think of Medicine and Heart’ in 1999.
Bringing together prominent medical doctors, counsellors, opinion leaders and executives of pharmaceutical companies, it aims to build closer and more constructive relationships between industry and patients, their families and doctors. The Forum is endorsed by NPO Wellness Japan Society, and has become a regular event with a third symposium held in 2006.
On the web: www.lbs.co.jp/en/index.html
Ownership: Click here to learn more about LBS Co.
Homare Takenaka, Chairman and CEO of LBS Co., Ltd. has been chairman and chief executive of the company since it was founded in 1993. Mr. Takenaka leads a team of 20 out of LBS’s Tokyo headquarters. Before joining LBS, he held a number of positions at IBM Japan Ltd. in sales, communications, international marketing strategy and business enterprise, rising through the ranks to become their Senior Managing Director of External Relations. During his tenure at LBS, he has served as a strategic advisor to IBM. Mr. Takenaka has served as chairman of the Keidanren sub-committee “Improvement of Business Environment for Foreign-Affiliated Companies in Japan.” He has also been member of several government councils and economic organisations.