The Global Guide to Pharma Marketing Codes
The second edition of the Global Guide to Pharma Marketing Codes
includes updated PhRMA and EMEA codes, expanded country coverage and
features a foreword by Louis Morris Ph.D., Former Acting Director,
Division of Drug Marketing, Advertising and Communication at the FDA.
The Guide provides an overview of basic healthcare promotional
in an easy to follow frequently asked questions format.
This truly unique guide was produced with the insight and expertise of the largest independent public relations group dedicated exclusively to health and medical communications worldwide.
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The Paris-based agency was created by PR professional and health specialist, Marie-Hélène Coste in 1997.
GLOBALHealthPR is represented in France by MHC Communication. In addition to its core strengths of public relations and media relations, the agency offers strategic counselling, brand management, issues management and international coordination. MHC Communication has a broad capacity to develop and implement strategic communication programmes. Its key focus is on successful client service and strong results based on: proximity and flexibility; partnership; personal commitment and enthusiasm and creativity.
On the web: www.mhccom.eu
Ownership: Click here to learn more about MHC Communication
Ownership of MHC Communication
Marie-Hélène Coste, Director, is a healthcare communication specialist with more than 20 years experience in marketing and issues management for pharmaceutical, medical devices and healthcare providers, including learning societies. She gained invaluable experience at large international agencies Fleishman-Hillard and Burson-Marsteller before creating MHC Communication; and has a wide network of allies among medical opinion leaders, authorities and journalists.
Véronique Simon, Senior Executive, has more than 10 years experience as a speaker and media trainer. She also worked as a freelance journalist covering public health and medical issues. Experienced in editorial management and international coordination of business process, Véronique now specialises in Internet-based marketing and communication.
Dominique Robelet, broadcast expert and consultant, has more than 20 years experience working in audio-visual communication. A very experienced script writer, producer of television documentaries and health programmes, she also created the first European TV channel ‘Canal santé’.
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