The Global Guide to Pharma Marketing Codes

The Global Guide to Pharma Marketing Codes

The second edition of the Global Guide to Pharma Marketing Codes includes updated PhRMA and EMEA codes, expanded country coverage and features a foreword by Louis Morris Ph.D., Former Acting Director, Division of Drug Marketing, Advertising and Communication at the FDA. The Guide provides an overview of basic healthcare promotional in an easy to follow frequently asked questions format.

This truly unique guide was produced with the insight and expertise of the largest independent public relations group dedicated exclusively to health and medical communications worldwide.

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As a founding partner of GLOBALHealthPR, Spectrum chairs the global healthcare communications network from Washington, US, the world’s top healthcare market.

GLOBALHealthPR is chaired as well as represented in the United States by Spectrum, a health-only, science-based communications firm. Today, it takes more than innovation and discovery to bring medical care to people and Spectrum is there for all stages of a product’s life cycle — from clinical trial recruitment to market preparation and launch. Spectrum’s public affairs experts help clients achieve change in overly restrictive public policies and broaden awareness of new access programmes to life-saving medicines on state and federal levels.

When it comes to helping organisations who advocate for improved understanding and awareness of disease, Spectrum understands the need to deliver top-shelf  communications programmes that maximise clients’ budgets. More patient advocacy groups and medical professional societies partner with Spectrum than any other agency in the world.

Based in Washington, D.C., Spectrum ranks among the top three healthcare-only independent public relations firms in the US; and is now the number one healthcare public relations office in the Nation’s Capital.

The Spectrum blog can be read at www.spectrumscience.com/blog.

On the web: www.spectrumscience.com

Ownership: Click here to learn more about Spectrum