The Global Guide to Pharma Marketing Codes

The second edition of the Global Guide to Pharma Marketing Codes
includes updated PhRMA and EMEA codes, expanded country coverage and
features a foreword by Louis Morris Ph.D., Former Acting Director,
Division of Drug Marketing, Advertising and Communication at the FDA.
The Guide provides an overview of basic healthcare promotional
in an easy to follow frequently asked questions format.
This truly unique guide was produced with the insight and expertise of the largest independent public relations group dedicated exclusively to health and medical communications worldwide.
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