The Global Guide to Pharma Marketing Codes

The Global Guide to Pharma Marketing Codes

The second edition of The Global Guide to Pharma Marketing Codes, with foreword by Louis Morris Ph.D., Former Acting Director and Branch Chief of the Drug Marketing, Advertising, and Communications (DDMAC) Division at FDA, provides an overview of basic healthcare promotional regulations. The Guide answers the most frequently asked questions about what is and isn’t permitted with respect to the media and third party involvement.

This truly unique guide was produced with the insight and expertise of the largest independent public relations group dedicated exclusively to health and medical communications worldwide.

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Global Perspectives

As the largest organisation of independent health focused public relations firms in the world GLOBALHealthPR has a unique perspective on the global healthcare marketing environment. Our partner agencies are deeply rooted in their countries and know the local healthcare environment better than anyone. That is why GLOBALHealthPR is "A Better Way". Our "Global Perspectives" series draws from the collective experience of our network delivering insights on global health communications.

 

Editions

Spring 2009—Global Weather Report on Healthcare PR
The global economic climate affects virtually every industry in every corner of the world—and healthcare is no exception. As the largest organisation of independent health-focused public relations firms, GLOBALHealthPR occupies a unique position to assess the situation as it relates to healthcare PR across the globe. Our “Global Weather Report on Healthcare PR” provides an overview of the current state and future of healthcare PR in the home countries of our partner agencies. The report includes insights from agency leadership that know their country’s market better than anyone.