Germany Germany

Germany

Market insights

Germany is the top pharmaceutical market in Europe and one of the largest in the world, but a reformed reimbursement system for drugs makes it one of the most complex for reimbursed pricing and market access.

 

Advertising prescription-only medicines in the country is limited to physicians, pharmacists and other qualified healthcare practitioners. Only over-the-counter medicines may be promoted to the public. Promotional activities such as public relations and advertising are defined similarly, with stricter rules governing the latter.

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    Germany

    Our office in Germany

    Founded in 1986, GHMC’s German partner office fischerAppelt is Germany’s leading content marketing and PR agency, with a hallmark combination of strategy and creativity.