Using Social Media to Fight Vision Loss in Brazil

Posted on October 18, 2013 Written by

Today’s post comes to us from Lais Cattassini of GLOBALHealthPR Brazil partner, Tino Comunicação.

Macular Degeneration: the leading cause of blindness in senior citizens

Have you ever imagined how your life would be if you couldn’t see? Or how differently you would see things around you if you needed (or didn’t need) glasses?

Our vision naturally changes as we grow older, but sometimes it can be more serious than simply adjusting a prescription. Age-related macular degeneration (AMD) is the leading cause of blindness among people over 50 years old. [Read more...]

Filed Under: Eye Care, Latin America healthcare providers, Social Media, South American healthcare practitioners Tagged: ,

Changing Values to Tackle Chronic Disease

Posted on September 19, 2013 Written by

Today’s post comes to us courtesy of Lais Cattassini of GLOBALHealthPR partner in Brazil, Tino Comunicação.

Diabetes is a big problem in Brazil. The country has over 13.5 million people with type 2 diabetes and it is believed that half of those people are not aware of their condition. Brazil has the fourth-highest number of diabetics in the world, and this number is expected to increase exponentially.

launch event

Photos from the “Change your Values” campaign launch event in São Paulo, 2 September 2013.

[Read more...]

Filed Under: chronic disease, disease awareness, Social Media Advocacy Tagged: , , , , , , , , , , , ,

They Call Themselves “Ninjas”

Posted on August 12, 2013 Written by

Is there a new game-changer in Brazilian journalism? Laís Cattassini of Tino Comunicação, GLOBALHealthPR’s partner in Brazil discusses.

Protests in Rio

Protesters in Rio de Janeiro.
Celso Barbosa-Futura Press/Veja

Here in Brazil, there is no question journalism has seen a dramatic change over the years. Although I am not old enough to have experienced what some would call “the good old days,” my generation is now part of a new way of making news. 

One group of young people is trying to do it differently—trying to change the way we produce and consume the news. They call themselves “ninjas.” Not as in warriors or as in spies. Well…maybe. NINJA is an acronym for “Narrativas Independentes, Jornalismo e Ação” (Independent Narratives, Journalism and Action). Unlike big-media journalists, these ninjas are part of the action, sometimes even provoking the facts. [Read more...]

Filed Under: South American healthcare practitioners, Technology Tagged: , , , , ,