Today’s blog post comes to us from Mayra Lopes of GLOBALHealthPR Brazil partner, Tino Comunicação.
Launch of the “Burst the Bubble” campaign in São Paulo.
Planning, building strategy, fundraising… check! Next comes launch and the agenda is already full of activities. Just last week, Tino Comunicação launched “Saia da Bolha” (Burst the Bubble) for primary immunodeficiency awareness. Primary immunodeficiency is a genetic disorder that attacks a patient’s immune system. To draw attention, the inauguration consisted of a performance: an actress was inside of a bubble around São Paulo’s bustling Paulista Avenue area performing routine tasks and captivating those passing by. [Read more...]
What were the major health trends, discoveries and developments around the world in 2013? To round out the year, we’ve reached out to all corners of the globe to bring the following insights from our GLOBALHealthPR 
The global pharmaceutical industry is experiencing important changes. Among them, the loss of patents to major blockbusters, the arrival of biosimilars and, more importantly, a new scene regarding regulatory issues. With respect to the latter, Mexico has gone through many changes. We are not the only ones; it’s something we’re seeing in many countries around the world. Because of this, strategic creativity and a renewed focus communication campaigns have become a must. 
