Content, Context and the Future of Health Communication

Posted on March 11, 2014 Written by Leave a Comment

Dinesh ChindarkarToday’s blog post comes to us from Dinesh Chindarkar, Co-Founder of our GLOBALHealthPR India partner, MediaMedic Communications.

It was a great experience to land in Sydney for the GLOBALHealthPR AGM amidst some of the great healthcare communicators from around the globe.  Sitting in the conference room at Park Hyatt Sydney overlooking the Opera House and Harbour Bridge, it was the perfect setting to meet all the partners and discuss global trends in healthcare communication. I did notice that around the world there are newer challenges that the pharmaceutical and healthcare industries are facing as far as effective communication is concerned. As the globe is getting economically stronger and flatter, health issues are dynamically changing. With increasing life spans, the global population is ageing, bringing with it new challenges for elderly care. The fast-increasing incidences of Alzheimer’s, Parkinson’s, cancer and other afflictions are taking a toll on public health and highlight a dire need for early diagnosis and care. [Read more...]

Filed Under: AGM, Australian healthcare practitioners, GHPR Annual General Meeting, Indian healthcare practitioners Tagged: , , , ,

Down Under to Discuss What’s Up in Health and Science Communications

Posted on February 1, 2014 Written by

Exactly four weeks from today, our health communications executives from over a dozen countries will gather in Sydney, Australia for the 14th annual GLOBALHealthPR Annual General Meeting (AGM). Chaired by Spectrum, GLOBALHealthPR is AGM14the largest privately-held organization dedicated exclusively to science and health communications worldwide. Our partners at VIVA! Communications will host the meeting, and we can’t wait to attend. [Read more...]

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Dinky Di, True-Blue Aussie!

Posted on January 31, 2014 Written by

A post by GLOBALHealthPR Australia partner, VIVA!

With less than a month to go to the 2014 GLOBALHealthPR Annual General Meeting (AGM), we thought it might be wise to share some tips and trivia on our island home. [Read more...]

Filed Under: AGM, Australian healthcare practitioners, GHPR Annual General Meeting Tagged: , , , , ,

The Disheartening State of Our Nation’s Health

Posted on December 11, 2013 Written by

Today’s blog post comes to us from our GLOBALHealthPR partner in Australia, VIVA! Communications.

When reflecting on our nation, one tends to recall the poem I love a sunburnt country, penned by Australian author, Dorothea Mackellar in 1904. In her poem Mackeller describes our majestic, sun-drenched country as “a land of sweeping plains, of ragged mountain ranges, of droughts and flooding rains.” She paints an idealised portrait of Australia as a “wide brown land” of “far horizons,” a land of “jewel-sea”.

Mackellar’s romantic “land of the rainbow gold” continues to ring true to an extent. However, it is the health of her population that is suffering from the weight of chronic disease. [Read more...]

Filed Under: Australian healthcare practitioners, Cancer, Noncommunicable Diseases Tagged: , , , , , , ,

VIVA! Australia Making Waves in Health and Wellness Communications

Posted on July 15, 2013 Written by

An Update from Viva! Communications, GLOBALHealthPR partner in Australia:

VIVA! launches digital division

Health and wellness communications agency, VIVA! Communications, has launched VIVA! Digital. “To emphasise VIVA’s understanding of the digital space and to highlight VIVA’s creative capabilities, we have established a digital services arm called VIVA! Digital,” said VIVA’s Director, Kirsten Bruce. “Marketers can no longer afford not to be part of the online conversation as the healthcare sector is steadily moving in to the digital space.

“Companies need to cater for an increasingly mobile audience and this translates in to new communication resources such as mobile enabled websites, microsites, and easily accessible and shareable digital resources such as infographics, video clips and 3D animations, Bruce said.

VIVA! Digital will not take place of the traditional media relations provided by the VIVA! team, but will instead complement integrated communication strategies while influencing health and wellness across digital platforms.“An integrated campaign is designed to maximise outreach and extend on campaign massaging and longevity. Being relevant in the digital area demands understanding of the digital media space as well as industry knowledge on the code of conduct,” said Bruce. [Read more...]

Filed Under: Digital, Oceanic healthcare practitioners, Pharma, Social Media Advocacy Tagged: , , , ,