Global Health Public Relations Blog
Today’s blog post comes to us from Nallely Moreno of GLOBALHealthPR Mexico partner, PR Partners.
Quantifying the social impact of any discipline is not easy, and public relations is no exception. Globally, when it comes to establishing specific parameters to properly measure social impact, there are still “gray zones.” [Read more...]
Ken Rabin, PhD
I have been counseling pharmaceutical and other healthcare brand managers about public relations for 35 years. And while brand managers today are much more sophisticated and analytic than they were back in the 70s and 80s, I continue to be at least a bit dismayed about the way they perceive public relations and how it fits into the product marketing mix.
Perhaps what follows are the musings of a public relations person who is past his prime and ready for whatever ultimate fate awaits people who do what I do for a living, but the biggest mistakes I still see healthcare brand managers make about PR are as follows:
“Historias Mayo” article raising awareness of organ donation
Today’s insights come courtesy of Nallely Moreno of our GLOBALHealthPR Mexico partner, PRPartners.
Throughout the world, the Mayo Clinic is known as a top source for scientific research and medical education and care. Because the media already uses Mayo Clinic as a reference, the organization has a distinct advantage when it has news. Whereas traditionally, a press release is not sufficient to gain media attention, the Mayo Clinic has an already-primed audience watching for news. In 2012 alone, we managed to get 627 stories and articles published for the Mayo Clinic. [Read more...]
Today’s blog entry comes to us from Jorge Azevedo, Managing Director of Guess What, our GLOBALHealthPR partner in Portugal.
Jorge Azevedo
In today’s world we are under scrutiny every minute. The “Berlin Wall” of privacy that once defended organizations has fallen to the hands of a generation hungry for information. The good and bad practices of companies and the individuals who represent them are publicly discussed, and ethical oversights can lead to serious consequences both in terms of reputation and financial impact.
With this in mind, I believe the key to long-term organizational success is greater transparency—transparency about processes, products and procedures, both internal and external. [Read more...]
