Analyzing recent disaster communications, both successful and failed, can provide important insights for managers and politicians alike when facing the unexpected.

The hours and days immediately following a profound disaster can shape institutional and political reputations for years to come. Events such as the tragedy of Typhoon Haiyan in the Philippines can overwhelm the under-prepared; even country leaders can fall victim to insufficient planning. Lack of preparation can lead to a lacking response to disaster, as leaders scramble to answer the public’s justifiable demand for information and assistance. In recent years, three characteristics of outstanding disaster emergency communications have emerged. [Read more...]