European health practitioners

We Hate Data and Dialogue?

Posted on April 9, 2014 Written by Aurora

Today’s blog comes to us from Aaron Pond, Director at GLOBALHealthPR UK partner, Aurora.

Activating the public’s voice in healthcare priority setting intuitively makes sense, but can be laden with challenges and risks marginalising those voices that most need to be heard. Surely these aren’t reasons for not trying?

Theorists see a number of benefits in involving the public in healthcare priority setting and perhaps the one that resonates the most with me is instrumental benefit – engaging the public can help identify key social value considerations that should shape policy. After all, a policy should complement the opinions of the public it serves. [Read more...]

Filed Under: European health practitioners, Technology Tagged: Aurora, big data, data management, GLOBALHealthPR, healthcare priority setting, information technology, IT, policy, priority setting

Crossing Oceans to Build Collaboration

Posted on February 25, 2014 Written by Erin Turner

Greetings from Germany!

eturner

While normally based at Spectrum in Washington, DC, I’m happy to find myself sitting in the bright, sunny offices of our GLOBALHealthPR partner fischerAppelt. Understanding and leveraging the similarities and differences between communication cultures around the world is critical to global communications success.

Spain’s Journalists: Happy Professionals?

Posted on January 23, 2014 Written by Berbes Asociados

Today’s blog comes to us from Berbés Asociados, our GLOBALHealthPR partner in Spain.

2013 was not a good year for the media in Spain, according to a new annual study of the Madrid Press Association. Last year, a total of 4,434 journalists lost their jobs and 73 media companies closed. [Read more...]

Filed Under: European health practitioners Tagged: Adecco, Berbes Asociados, economy, Europe, GLOBALHealthPR, journalism, journalists, Madrid Press Assocation, Media relations, research, Spain

The Top Health Stories of 2013

Posted on December 31, 2013 Written by GLOBALHealthPR

color globe_420x3152 What were the major health trends, discoveries and developments around the world in 2013? To round out the year, we’ve reached out to all corners of the globe to bring the following insights from our GLOBALHealthPR partners. Happy New Year!

Argentina
The most important media coverage (both in traditional and social media) of healthcare issues was related to organ donations and transplants from the personal stories of children. In addition, mass initiatives, such as those that promoted the importance of bone marrow donation, were widely covered. [Read more...]

Filed Under: Asian healthcare practitioners, Australian healthcare practitioners, European health practitioners, Health systems, Iberian healthcare practitioners, Latin America healthcare providers, media relations, Pharma, Research Tagged: Argentina, Global pharma, GLOBALHealthPR, India, Japan, Media relations, Mexico, Portugal, Spain, United Kingdom, United States

Internal Communication in Healthcare: Speak and Let Speak

Posted on November 13, 2013 Written by fischerAppelt

Today´s blog comes to us from our GLOBALHealthPR partner in Germany, fischerAppelt.

The reasons and motives for internal communication are as diverse as their possible outcomes. This is especially true in global healthcare organizations, where messages considered clear and straightforward in one region might not be understood the same way in another. For this reason, implementing effective internal communications strategies across multiple locations is crucial. [Read more...]

Filed Under: case studies, European health practitioners, Health systems, management Tagged: Aurora, fischerAppelt, Germany, GLOBALHealthPR, hospital systems, internal communications, management, MediaMedic Communications, Spectrum, Viva! Communications

Digital Doctors Lessening the Divide in Health Communications

Posted on November 8, 2013 Written by Lindsay Ford

Today’s blog post comes to us from Lindsay Ford of Spectrum, GLOBALHealthPR U.S. partner and Chair.

The United States is not alone in its enduring healthcare dilemma.

Around the world, the provision of accessible and affordable healthcare is undeniably challenged by a shortage of skilled healthcare professionals, the physical distance between patients and their providers, and the high cost of essential healthcare equipment. With epidemics of infectious and chronic illnesses affecting both developed and developing countries, there is an urgent need to use innovative, technology-supported innovations to transform the manner in which medical care is delivered to populations. Increasing the use of electronic and mobile health (mHealth) systems for medical service delivery not only improves access to care, but also saves money while providing higher levels of quality care. [Read more...]

Filed Under: Asian healthcare practitioners, Central America healthcare practitioners, Central American healthcare practitioners, European health practitioners, mobile health, South American healthcare practitioners, Technology, UK health practicioners, US healthcare practitioners Tagged: applications, GLOBALHealthPR, healthcare professionals, mhealth, mobile applications, mobile health, Spectrum, Technology

The World’s Most Efficient Health Care Systems

Posted on October 24, 2013 Written by Edgardo Morales

Last August, Bloomberg compiled a list of the most efficient healthcare systems around the world. The ranking took into consideration the healthcare cost per capita, percentage of GDP spent on health care and life expectancy. Researchers looked at data from the World Bank, the International Monetary Fund (IMF), the World Health Organization (WHO) and Hong Kong’s Department of Health, and gave each country a score out of a 100. Our countdown begins with the top two countries in the Western Hemisphere, followed by the top six overall:

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GLOBALHealthPR Partners to be featured in preeminent peer-reviewed PR journal

Posted on June 13, 2013 Written by Andrew Bailey

Dr. Ken Rabin

Dr. Ken Rabin and Andrzej Kropiwnicki of Alfa Communications, GLOBALHealthPR’s partner in Poland, will be featured in an upcoming issue of Public Relations Review, the oldest academic journal dedicated solely to public relations. Their precise analysis of two key health PR cases in Poland emphasizes the need for professionals to avoid pitfalls of the unprepared. A lot has changed since 2009 when the most recent edition of the Global Public Relations Handbook was published.

Andrzej Kropiwnicki

Is the handbook alone enough for global health communications professionals who do business in foreign markets? The authors answer this question and more. [Read more...]

Filed Under: European health practitioners, International business Tagged: Alfa Communications, Andrzej Kropiwnicki, Ken Rabin

GLOBALHealthPR Working Well Together. And With New Partners.

Posted on May 2, 2013 Written by John Seng

Principals of GLOBALHealthPR public relations firms gathered in Lisbon, Portugal, this week for our annual general meeting, hosted for 2013 by Guess What and one of its founders, Jorge Azevedo.

U.S. FDA Advisory Committee Meeting, Through the Eyes of a German Health Care Communicator

Posted on February 26, 2013 Written by Nicola Berkowitz

Hallo! Allow me to first introduce myself. My name is Nicola, and I work at fischerAppelt, Spectrum’s partner PR agency in Germany. Currently, I’m in Washington as part of GLOBALHealthPR’s ongoing exchange program among its partners. [Read more...]

Filed Under: European health practitioners, International business Tagged: FDA, fischerAppelt, GLOBALHealthPR, Spectrum

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