Finding Solid Ground: Using PR to Transcend the Intangible

Today’s blog post comes to us from Nallely Moreno of GLOBALHealthPR Mexico partner, PR Partners.key pr

Quantifying the social impact of any discipline is not easy, and public relations is no exception. Globally, when it comes to establishing specific parameters to properly measure social impact, there are still “gray zones.” [Read more...]

The Top Health Stories of 2013

color globe_420x3152What were the major health trends, discoveries and developments around the world in 2013? To round out the year, we’ve reached out to all corners of the globe to bring the following insights from our GLOBALHealthPR partners. Happy New Year!

Argentina
The most important media coverage (both in traditional and social media) of healthcare issues was related to organ donations and transplants from the personal stories of children. In addition, mass initiatives, such as those that promoted the importance of bone marrow donation, were widely covered. [Read more...]

Pharma Communication in Mexico Changing According to Market Needs

Today’s post comes to us thanks to PR Partners, our GLOBALHealthPR partner in Mexico.

banderawithpillThe global pharmaceutical industry is experiencing important changes. Among them, the loss of patents to major blockbusters, the arrival of biosimilars and, more importantly, a new scene regarding regulatory issues.  With respect to the latter, Mexico has gone through many changes. We are not the only ones; it’s something we’re seeing in many countries around the world. Because of this, strategic creativity and a renewed focus communication campaigns have become a must. [Read more...]

The World’s Most Efficient Health Care Systems

Last August, Bloomberg compiled a list of the most efficient healthcare systems around the world.  The ranking took into consideration the healthcare cost per capita, percentage of GDP spent on health care and life expectancy. Researchers looked at data from the World Bank, the International Monetary Fund (IMF), the World Health Organization (WHO) and Hong Kong’s Department of Health, and gave each country a score out of a 100. Our countdown begins with the top two countries in the Western Hemisphere, followed by the top six overall:

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Mexico Faces a Major Health Challenge: Teenage Pregnancy

Today’s post comes to us from Laura Hernandez of GLOBALHealthPR partner in Mexico, PR Partners.

Mexico faces a major social problem due to the high prevalence of teenage pregnancy. According to the 2012 National Health and Nutrition Survey (ENSANUT), 51.9% of sexually active females aged 12 to 19 have been pregnant.

El Nuevo mexicano [Read more...]