Today’s blog post comes to us from Nallely Moreno of GLOBALHealthPR Mexico partner, PR Partners.
Quantifying the social impact of any discipline is not easy, and public relations is no exception. Globally, when it comes to establishing specific parameters to properly measure social impact, there are still “gray zones.” [Read more...]
What were the major health trends, discoveries and developments around the world in 2013? To round out the year, we’ve reached out to all corners of the globe to bring the following insights from our GLOBALHealthPR
The global pharmaceutical industry is experiencing important changes. Among them, the loss of patents to major blockbusters, the arrival of biosimilars and, more importantly, a new scene regarding regulatory issues. With respect to the latter, Mexico has gone through many changes. We are not the only ones; it’s something we’re seeing in many countries around the world. Because of this, strategic creativity and a renewed focus communication campaigns have become a must. 
