Why Global PR Matters

Posted on June 17, 2014 Written by Leave a Comment
O'Dwyer cover

Image: O’Dwyer’s

When it comes to international public relations, the right collaboration can change lives. That’s the word from GLOBALHealthPR Chair, John Seng, who was featured in this month’s global issue of O’Dwyer’s, the United States’ leading publication for PR and marketing communications professionals.

Seng’s article highlights the value of a healthcare-only network of independent communications agencies and how this model provides the reach and local insights to impact patients’ lives through innovative campaigns. [Read more...]

Filed Under: GLOBALHealthPR Collaboration, Progeria Research, public relations, Rare disease Tagged: , , ,

Finding Solid Ground: Using PR to Transcend the Intangible

Posted on May 21, 2014 Written by

Today’s blog post comes to us from Nallely Moreno of GLOBALHealthPR Mexico partner, PR Partners.key pr

Quantifying the social impact of any discipline is not easy, and public relations is no exception. Globally, when it comes to establishing specific parameters to properly measure social impact, there are still “gray zones.” [Read more...]

Filed Under: Latin America healthcare providers, media relations, public relations, Uncategorized Tagged: , , , , , ,

When Things Work Out Right

Posted on February 23, 2014 Written by

Today´s blog post comes to us from Sara Nieto of our GLOBALHealthPR Spain partner, Berbés Asociados.

stars-aligned

A client calls his communications partner regarding a new strategic direction that executives have just agreed to take. In the client’s mind, he already has plenty of activities he wants to convey. He provides his press office with new information, data and results to carry out his plan. This new announcement also has significant social importance, so it will interest the general public and is therefore newsworthy. [Read more...]

Filed Under: case studies, media relations, public relations Tagged: , , , , , ,

World Cup in Brazil: Opportunity or Challenge?

Posted on January 29, 2014 Written by

Image: FIFA

Today’s blog post comes to us from Mayra Lopes of GLOBALHealthPR Brazil partner, Tino Comunicação.

There is a common saying here that Brazil is o país do futebol, or “country of football.” It is easy to understand why: Brazilian players wear five stars on their jerseys, one for each World Cup the country has won. Some of the sport’s most famous stars – Pelé, Garrincha, Ronaldo, Kaká and now Neymar – are Brazilian. And, Brazil invented the so-called “Art of Football.” So yes, most will easily agree that Brazil is revered in the sport. Seven years ago, when FIFA President Joseph Blatter confirmed that Brazil would host the tournament in 2014, the country was abuzz with both positive and negative reactions. Now, a few months away from the event, there is still a lot to do and the country’s critics are speaking out through the international press on an almost daily basis.

PR opportunities at the World Cup? Not so fast
[Read more...]

Filed Under: media relations, public relations, sport Tagged: , , , , , , , , ,