When Things Work Out Right

Posted on February 23, 2014 Written by

Today´s blog post comes to us from Sara Nieto of our GLOBALHealthPR Spain partner, Berbés Asociados.

stars-aligned

A client calls his communications partner regarding a new strategic direction that executives have just agreed to take. In the client’s mind, he already has plenty of activities he wants to convey. He provides his press office with new information, data and results to carry out his plan. This new announcement also has significant social importance, so it will interest the general public and is therefore newsworthy. [Read more...]

Filed Under: case studies, media relations, public relations Tagged: , , , , , ,

Spain’s Journalists: Happy Professionals?

Posted on January 23, 2014 Written by

Today’s blog comes to us from Berbés Asociados, our GLOBALHealthPR partner in Spain.

2013 was not a good year for the media in Spain, according to a new annual study of the Madrid Press Association. Last year, a total of 4,434 journalists lost their jobs and 73 media companies closed. [Read more...]

Filed Under: European health practitioners Tagged: , , , , , , , , , ,

“Good Things, When Short, Are Twice As Good”

Posted on September 23, 2013 Written by

Spanish philosopher Baltasar Gracián, 1601-1658

In the world of international business, good manners and protocol are often essential to achieving success. Juan Luis Recio, Executive Director of GLOBALHealthPR partner in Spain, Berbés Asociados, elaborates.

“Not to lose oneself to passion is the indication of the highest spirit, and if passion may affect what is personal, it should never influence work. This is the intelligent way to avoid disappointment and achieve a reputation quickly and easily.”

This phrase is just one piece of advice in “The Art of Worldly Wisdom,” a collection of maxims, each with a commentary, written by Baltasar Gracián, a Jesuit from Aragon in Spain. While Gracián was born in 1601, over 400 years ago, his thinking remains valid and his advice useful if we adapt his teachings to present-day life. [Read more...]

Filed Under: International business, management, negotiation Tagged: , , , , , , , ,

We Are What We Eat

Posted on July 30, 2013 Written by

What can culture teach us about nutrition?

A week of groceries in the United States
Photo: Peter Menzel/Time Magazine

Last weekend, while walking down 14th Street Northwest in Washington, DC, I was fascinated by the international flavors that surrounded me. On the left: French, Japanese, Thai and Ghanan restaurants. On the right: American fried chicken, Salvadoran, Mexican, Italian and Ethiopian restaurants. The options are as diverse as DC’s population itself. They are also a reflection of migration flow in an increasingly globalized world. [Read more...]

Filed Under: Food and Nutrition Tagged: , , , , , ,