Global Health Public Relations Blog
Today’s blog post comes to us from Lindsay Ford of Spectrum, United States partner and chair of GLOBALHealthPR.
Today, October 10th, is World Mental Health Day. On this day, people join to raise awareness of mental health issues around the world. Organizations like the World Health Organization invest resources to develop technical and communication materials to raise awareness and combat stigma surrounding mental illnes [Read more...]
“Historias Mayo” article raising awareness of organ donation
Today’s insights come courtesy of Nallely Moreno of our GLOBALHealthPR Mexico partner, PRPartners.
Throughout the world, the Mayo Clinic is known as a top source for scientific research and medical education and care. Because the media already uses Mayo Clinic as a reference, the organization has a distinct advantage when it has news. Whereas traditionally, a press release is not sufficient to gain media attention, the Mayo Clinic has an already-primed audience watching for news. In 2012 alone, we managed to get 627 stories and articles published for the Mayo Clinic. [Read more...]
Spectrum’s GLOBALHealthPR partner Aurora launched an impotence awareness campaign for Eli Lilly and Co. in recent weeks and recently shared some of the campaign deliverables with us.
“Impotence is common. But most men do not talk about it, and those who do wait more than a year before talking to a doctor,” said Aurora Principal Claire Eldridge. “To make the campaign appeal to more men in the UK, we have capitalised on the Ashes Test Series, which is taking place in July and August, and developed a cricket-themed campaign: Bowl Your Maiden Over.” This is a cricketing term but also works well as a message to British men this summer.”
Aurora developed a Web site called www.bowlyourmaidenover.com, which features a video with an English ex-cricketing hero, Phil Tufnell, and media medic Rob Hicks.
They also developed a multi-media news release, which you can view here.
(“Bowl Your Maiden Over” is sponsored and presented by Lilly UK.)
Some sports history experts believe that American baseball is a cousin to English cricket. I’m still trying to figure out how “Bowl Your Maiden Over” would translate in Yankee Stadium!
More important, “Bowl Your Maiden Over” makes a solid case history for strategic thinking by the Aurora team to link an all-too-common condition with a popular sport and a message of hope and healthy options for men.
